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What I Learnt From Agora Financial's Copy Chief, Joe Schriefer

· Copywriting

I finally caught up with Joe Schriefer's podcast episode over at The Copywriter Club (TCC).

3 things stood out.

(i) Agora Financial's copywriting process (research alone takes 4-6 weeks!).

(ii) A high-converting sales copy is of little use without traffic.

(iv) The 3 qualities of a great copywriter: having an insane amount of curiosity, a great work ethic, and the ability to fail without feeling like a failure.

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